Design systems and AI workflow consultant

I’m a multi-award-winning designer with 25+ years of design experience, based in Melbourne, Australia. I come from an agency background and have led teams at ANZ and carsales and founded UI Rules and shadcncraft.

I connect UI, UX, and product design with brand, marketing, and engineering. At carsales, I brought those teams onto one shared system, Torq, which won a 2025 Good Design Award and W3 Gold and Silver awards.

Building UI Rules and shadcncraft gives me hands-on experience with AI-assisted design and development. I help teams adapt and optimize existing workflows: identify where AI can save effort, connect it to their brand and design systems, and keep human judgment and quality checks in the process.

Work with me on AI workflow reviews, design systems, hands-on design and delivery, or ongoing design leadership.

I also speak at events and mentor designers and design leaders. about what you’re working on and how I can help.